First Movie Image From 'Rise Of The Apes' With James Franco

This has to be the most boring image release for an upcoming sci-fi movie I've ever seen. It's James Franco in a lab with an uncomfortably huge Bluetooth headset on being boring... Where are the apes? Where's the sets? Where's the apes? Oh, hold on, already said that one. But you get my point. Who gives a flying monkey (pun intended) about Franco in a lab when it's a damned Planet of the Apes movie! :P